Poonch
Poonch
A community-driven platform that simplifies reporting and enables swift action to improve the lives of street dogs.
A community-driven platform that simplifies reporting and enables swift action to improve the lives of street dogs.
UI/UX
UI/UX
SOLO PROJECT
SOLO PROJECT
Project Overview
Project Overview
Poonch is a platform designed for residents of local communities to care for street dogs around them.
Poonch is a platform designed for residents of local communities to care for street dogs around them.
It is a clear action-based platform that makes reporting intuitive and easy, resulting in quick intervention to improve the lives of stray dogs.
It is a clear action-based platform that makes reporting intuitive and easy, resulting in quick intervention to improve the lives of stray dogs.
In addition, the platform also maintains health records and past interventions about the dogs through QR collars.
In addition, the platform also maintains health records and past interventions about the dogs through QR collars.
Poonch Sneak Peak :)
Poonch Sneak Peak :)
The Context
This is YOU!
This is YOU!
You are taking your morning walk through your society. You stop to tie your shoelaces..
You are taking your morning walk through your society. You stop to tie your shoelaces..
You notice a stray dog limping and sore.
You are concerned, feel bad and want to help, but don’t know what to do…
You notice a stray dog limping and sore.
You are concerned, feel bad and want to help, but don’t know what to do…
Should I give some food?
Should I give
some food?
Should I just leave it alone?
Should I just leave it alone?
Should I call someone?
Should I call
someone?
Is this a common feeling?
Is this a common feeling?
wanting to help, but not knowing what to do..
wanting to help, but not knowing what to do..
Research & Findings
Research & Findings
To explore this further, I conducted user interviews and surveys.
To explore this further, I conducted user interviews and surveys.
09
09
interviews
44
44
survey responses
I'm not sure of what to do other than feed an injured dog, if I don’t have food I ignore it, it's sad.
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Managing street dog populations must be done ethically, scientifically, and humanely, focusing on compassion and community cooperation.
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"
I am scared of getting any contagious disease or infection from the dog
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I'm not sure of what to do other than feed an injured dog, if I don’t have food I ignore it, it's sad.
"
"
Managing street dog populations must be done ethically, scientifically, and humanely, focusing on compassion and community cooperation.
"
"
I am scared of getting any contagious disease or infection from the dog
"
"
Major Findings:
Infrastructure & Funding:
Infrastructure & Funding:
Most NGOs face significant infrastructure limitations and budget constraints.
They prioritize cases based on their severity/urgency, with sick dogs requiring longer stays and further saturating already limited capacity.
Shelter Overcrowding:
Shelter Overcrowding:
Both NGOs and government shelters suffer from a lack of space leading to overcrowding, increased disease spread, and worsened conditions for the dogs.
Lack of Clarity:
Lack of Clarity:
A lot of people don’t have the knowledge or resources to take any action or contribute from their end.
People don’t want to take actions that might inadvertently make the situation worse.
Public Perception:
Public Perception:
The public perception of street dogs is divided.
While some fear them, some view them as a menace, others show compassion and volunteer to help.
Meet the residents:
Click Image to expand
Click Image to expand
The problem..
In Indian residential communities, street dogs are a shared presence, but there is no shared, persistent system to record, track, or coordinate their welfare
In Indian residential communities, street dogs are a shared presence, but there is no shared, persistent system to record, track, or coordinate their welfare
Understanding the Gaps..
Competitor Analysis
Information Architecture:
Information Architecture:
The insights from the user interviews, surveys and competitor analysis were affinity mapped. These themes then helped define the main flows and features of the app.
The insights from the user interviews, surveys and competitor analysis were affinity mapped. These themes then helped define the main flows and features of the app.
Hover image to zoom
The insights from the user interviews, surveys and competitor analysis were affinity mapped. These themes then helped define the main flows and features of the app.
The key user flows
Wireframes & Iterations:
Wireframes & Iterations:
These are what some of the wireframes and early iterations in terms of the visual language and information hierarchy looked like.
These are what some of the wireframes and early iterations in terms of the visual language and information hierarchy looked like.
Design System
Design System
User Testing
User Testing
The users found it confusing to navigate through the reporting a dog in need flow.
The users got confused between reporting an emergency and an injury and the difference between them.
Users found it difficult to classify what is a severe vs not so severe injury.
There were issues regarding the hierarchy of information, some of the important information required more steps, which later I made upfront and more discoverable.
I also changed the copywriting to ensure that it is clear, and does not make users think too much.
The visual language was also changed to have higher contrast and better readability.
The users found it confusing to navigate through the reporting a dog in need flow.
The users got confused between reporting an emergency and an injury and the difference between them.
Users found it difficult to classify what is a severe vs not so severe injury.
There were issues regarding the hierarchy of information, some of the important information required more steps, which later I made upfront and more discoverable.
I also changed the copywriting to ensure that it is clear, and does not make users think too much.
The visual language was also changed to have higher contrast and better readability.
The evening walk..Revisited..
This time, with a friendly, clear, actionable tool..
This is Poonch :)
The vision is for this app to be adopted society-wide, scalable across cities and potentially beyond.
This time, with a friendly, clear, actionable tool..
This is Poonch :)
The vision is for this app to be adopted society-wide, scalable across cities and potentially beyond.
Get to know a dog :)
Get to know a dog :)
See a dog with a QR collar?
Scan it and access basic information about the dog right away.
Users can view the dog's information immediately without friction.
Then, if they want more details, they're gently nudged to download the app for the full profile.
See a dog with a QR collar?
Scan it and access basic information about the dog right away.
Users can view the dog's information immediately without friction.
Then, if they want more details, they're gently nudged to download the app for the full profile.
This simple onboarding makes the dog's identity accessible to anyone, whether they're app users or not.
This simple onboarding makes the dog's identity accessible to anyone, whether they're app users or not.
Report a dog in need
Report a dog in need
Report any injured or sick dog, or emergencies with or without a collar.
Users need to upload close-up images or videos showing the injury or medical issue.
For less severe cases, available volunteers step in to help, reducing the burden on overcrowded shelters and NGOs.
Report any injured or sick dog, or emergencies with or without a collar.
Users need to upload close-up images or videos showing the injury or medical issue.
For less severe cases, available volunteers step in to help, reducing the burden on overcrowded shelters and NGOs.
My goal was to provide clear guidance and discoverability so that users can act quickly.
My goal was to provide clear guidance and discoverability so that users can act quickly.
Adopt a dog :)
Now that the dog has a digital record and context, the platform provides a clear, simple way to adopt or foster street dogs.
It also helps share information about dogs up for adoption with a larger community, even outside the local area.
There are two interaction modes: grid-based browsing and swiping, so users can see one dog at a time with a larger visual area.
According to their preference, they can switch between the two and find what works for them.
Adopt a dog :)
Now that the dog has a digital record and context, the platform provides a clear, simple way to adopt or foster street dogs.
It also helps share information about dogs up for adoption with a larger community, even outside the local area.
There are two interaction modes: grid-based browsing and swiping, so users can see one dog at a time with a larger visual area.
According to their preference, they can switch between the two and find what works for them.
Design decisions..
Onboarding - Setting up profile..
Trigger warnings, to keep or not to keep?
AI generated 3D Models
Onboarding - Setting up profile..
Trigger warnings, to keep or not to keep?
AI generated 3D Models
Reflection
Reflection
Stray dog population is a systemic and pressing issue. It is not something that can be solved, rather it needs to be managed humanely.
One of my biggest learnings was the importance of giving users flexibility. When someone is stressed or dealing with an emergency, they shouldn’t have to think too much. Design needs to guide them with clarity and confidence.
Stray dog population is a systemic and pressing issue. It is not something that can be solved, rather it needs to be managed humanely.
One of my biggest learnings was the importance of giving users flexibility. When someone is stressed or dealing with an emergency, they shouldn’t have to think too much. Design needs to guide them with clarity and confidence.
Another key learning was identifying a niche within a much larger problem. Within the broad themes of stray dog crisis, to identify a point of intervention was challenging.
Another key learning was identifying a niche within a much larger problem. Within the broad themes of stray dog crisis, to identify a point of intervention was challenging.
This project also made me think about how we approach constraints.
For example, no one is going to download an app during a stressful situation. To overcome this, it was critical that the onboarding is as efficient as possible so that downloading and setting it up doesn’t feel like a hassle.
This project also made me think about how we approach constraints.
For example, no one is going to download an app during a stressful situation. To overcome this, it was critical that the onboarding is as efficient as possible so that downloading and setting it up doesn’t feel like a hassle.
Since this was a solo project, the thoughtful feedback and guidance from my facilitator, friends and users on whom I tested helped me a lot. I would like to thank them for pushing me to keep thinking and refining my work.
Since this was a solo project, the thoughtful feedback and guidance from my facilitator, friends and users on whom I tested helped me a lot. I would like to thank them for pushing me to keep thinking and refining my work.
What's next?
What's next?
I want to test the final screens with users as well as execute new flows (blogs, location tracking).
Language and accessibility are some areas that I want to further develop.
The app will often be used outdoors, in harsh sunlight, so I need to refine the visual system keeping that in mind.
I want to test the final screens with users as well as execute new flows (blogs, location tracking).
Language and accessibility are some areas that I want to further develop.
The app will often be used outdoors, in harsh sunlight, so I need to refine the visual system keeping that in mind.
Thank you for viewing :)
Thank you for viewing :)
Guided by: Uzma Ansari
Guided by: Uzma Ansari
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